Artificial Intelligence (AI) plays a significant role in businesses, particularly in digital marketing strategy. When it comes to AI, many may think of smart home devices or, taking it a step further, robots in a sci-fi movie. Though various AI devices and programs exist all around us, the AI programs used in businesses tend to work behind the scenes with predictive modeling, data collection, and analysis.
While AI assists businesses in a myriad of ways, it has become crucial for marketing in particular. Companies spend anywhere from 8 to 13% of their annual revenue on marketing making it all the more imperative that their marketing efforts succeed. This is where AI comes into play, working to transform digital marketing strategy.
Improving Content Creation and Content Digital Marketing Strategy
Marketers are constantly trying to determine the right words to encourage a sale and the right way to engage with and keep an audience member hooked. E-commerce businesses often put forth significant effort into content, especially their blogs, as this is one of the primary ways to reach their audience. Content creation stands as a key element in digital marketing strategy for many industries.
One content creation hurdle is identifying what kind of content to create to meet marketing initiatives. Looking at all the data that is created based on web activity, it can be overwhelming for a marketer to make sense of. That’s where AI can help by analyzing millions of data points against a simple objective and then providing a recommendation on the next steps to more successful marketing efforts. This feedback helps marketers learn what actions need to be taken to improve their content in the future and keep their audience engaged.
AI also has the ability to predict what topics an audience may be most interested in, which can further help marketers develop blog posts and content. The goal with marketing is to get the right message out to the right people at the right time. In order to accomplish this, marketers need to deliver content that is directed toward their audience and provides engaging information that interests their audience.
Finally, AI helps determine the best times to deliver content by analyzing consumer behavior. Whether a marketer needs help with crafting a headline for a blog or coming up with phenomenal copy for a landing page, AI programs lend a hand using analytics based on consumer behavior.
Create More Targeted Campaigns
Thanks to AI tools, marketers receive detailed information regarding consumers, allowing them to create hyper-targeted ads designed to speak to specific audiences. Google and Facebook are exceptional examples of using AI for targeted ads. Their platforms use machine learning technology to analyze consumer data and behavior, learn from it, and become more effective at predictions and analysis. These AI tools analyze information including gender, age, interests, demographics, and other aspects that prove to be invaluable to marketers.
Targeted marketing is an imperative component of a digital marketing strategy due to its ability to improve Return on Investment (ROI) and meet marketing goals more quickly. With the right AI tools, marketers can even predict future trends and adjust their digital marketing strategy to stay ahead of competitors.
Discover What Platforms to Focus Your Digital Marketing Strategy On
Using AI tools, marketers determine which social media platforms to focus on, where to display ads to reach the right customers and more. Marketers use AI to view how ads perform on different platforms such as YouTube, Google, Instagram, Twitter, and many more. Based on the information they receive, marketers can narrow down and focus on platforms that perform the best and invest in the platform that will receive the best ROI.
Not only does AI support marketers in deciding which platforms to focus ads and content on, but it also helps with determining when to post on social media to ensure a higher engagement. AI helps to identify what type of posts performed well based on customer engagement. With this information, marketers can create similar posts knowing what their audience prefers to see.
Improve Customer Engagement and Relationships
Companies rely on customers which means that marketers always need to think about how to improve customer relationships. With its ability to track and learn from customer interactions, AI helps to improve customer engagement and relationships.
Many companies choose to implement AI chat boxes that collect data and analyze questions and responses. Not only does a chat box provide customers with a simple way to receive answers to their questions, but it's also available outside of business hours, which makes it especially useful for companies that have a global audience. It also allows marketers to see what questions customers are asking, aiding them in coming up with content topics.
Certain AI tools such as Predictive Marketing Automation can also analyze how customers are responding to brands. This particular analysis tells marketers how their audience feels about the company and the brand in general. Based on what customers are saying, marketers can implement a digital marketing strategy that involves what customers want thus improving brand reputation.
AI Predictive Marketing Tools Help Digital Marketing Strategy Excel
When it comes to creating a digital marketing strategy, AI tools provide valuable insight making it a worthwhile investment. Exela’s Predictive Marketing Automation enhances customer experience and automated collection and processing to enable hyper-targeted campaigns that increase ROI.
Business automation software can help maintain a client database, create audience segments, and record important information. Exela’s Predictive Marketing Automation gathers data from consumer details to consumer behavior to customer feedback so that marketers can understand not only their brand health but important aspects of the audience as well. Marketing solutions help to deliver the right message to the right customer at the right time making AI truly a transformative marketing tool.
To discover more ways that Exela’s Predictive Marketing Automation transforms digital marketing strategy, visit Exela Marketing Execution (XME). Here, you’ll find detailed information about this solution from Marketing Automation to AI-Powered Analytics and even to branded items.
